If you work as a building contractor without a fixed premises, it can be hard to know where to advertise your services. Putting small ads in local magazines and papers is a good start but isn't always as far reaching as you'd like. The ideas below will show you how to advertise your services while you're on the go—whether you're working on a job or travelling from place to place.
Create a temporary sign to display while you are working
Using a strong plastic like Corflute is an excellent way to create a temporary sign to advertise your services while you are working. A plastic sign will be light enough to bring everywhere you go and will be easy to display in different locations. The plastic is durable and can deal with most weather conditions, so it won't be destroyed in a sudden downpour.
You could display the sign on the side of scaffolding while working on a large building or on the driveway of a house you're working inside; just make sure the sign is visible from the street. This allows you to make the most of working in areas with lots of passing traffic; there's a good chance you'll pick up a few new customers in busy areas.
Make sure the sign makes it clear what you offer and gives potential clients a way to get in touch. A link to your website is a good idea, and you could even include a code for people to scan with their phone so they can be taken straight to your page.
Have a custom vehicle designed
Your car or van can be a really effective travelling signpost. You could choose to have a large image of your logo displayed on the side of your van along with some contact details and a tag line or could go for a subtler text transfer on the back window of your car. Now you'll be advertising your services every time you travel to a job. This is a great way to attract new customers who live in your local area.
Invest in signs for your equipment
If you use large pieces of equipment during your construction work, then turn them into signs too! A simple company name and phone number on the side of a large piece of equipment could be viewed by people from all around. The fact that people are seeing you at work will give them increased confidence in your legitimacy, which could give you the edge over competitors. Don't miss out on a chance to gain new customers by using plain equipment. You should view every job as an opportunity to advertise yourself to potential clients.Share
9 December 2016
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