Choosing the signage for your business should be done carefully, as your signs are one of the first things potential customers will see when approaching your business. Your signage needs to look professional, but it also has to be aligned with your brand and be memorable and recognisable in order to set your business apart from competitors. A flashing neon sign may work well in the window of a trendy barber, but it's unlikely to look the part above the door of a funeral home or antique store and could deter potential customers. So, think carefully about the impression you want to create when selecting signage for your business. Here are three popular signage options for you to consider:
Wooden Signs
Wooden signs are aesthetically pleasing and can be used both indoors and outdoors, meaning your signage across your business can be matching and consistent. They come in a range of materials, such as hardwood and plywood, and can be painted to suit your branding. Your business information can be painted or engraved onto a wooden sign and a layer of glass can be fixed to the front of the sign to preserve the life of the wood.
Vinyl Signs
Vinyl signs are budget-friendly and lightweight enough that they can be hung pretty much anywhere. You can customise the colour, font and background of a vinyl sign, which makes it easy to align the sign with your branding. This type of signage is easy to maintain and can simply be wiped clean. It is also easy to remove, so it can be a good option for businesses renting premises or for those who do popup events.
LED Signs
LED signs utilise small lightbulbs underneath them and can be turned off manually or on a timer. These eye-catching signs will draw attention to your business and also ensure potential customers can find you easily and read your business information on the sign regardless of the time of day. LED signs can be installed above doors, in windows and on walls and can be customised to ensure they match your branding. The soft white LED glow means this type of sign is suited to a wide range of businesses, but it's also particularly beneficial for businesses that are open late and night and want to be seen without their signage being too loud.
These are just a few of the signage options that are available. If you'd like some guidance before selecting a sign for your business, speak with your local sign installation company.
Share29 November 2022
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